34 YEARS WITH PLENTY OF ENERGY TO REINVENT,
DEVELOP AND BREAK BOUNDARIES
In order to be present in all environments related
to physical activity, Athletic reaches 34 years with
plenty of energy to achieve the highest levels.
ENERGY AND MOOD TO GO BEYOND
The human body and its incredible potential to
overcome was always the biggest motivation for
Athletic to develop itself throughout its history!
We are Athletic, the main Latin American producer
of fitness equipment. The strength gained over
34 years of experience, is associated with the
commitments to the customer and innovation, make
Athletic highlighted on residential and professional
THE HISTORY is based on our industry experience,
commercial and quality services to the customer,
either in Brazil or in other many countries. Founded
on July 10th, 1986 in the city of Joinville, Santa
Catarina (Brazil), the company has been improving
year by year to become the reference in its field and
lead its segment in many countries.
With the vision to be present in all environments
related to physical activity, in the same year of
its foundation, Athletic began to construct the
commercial area, starting with a call center and then
door-to-door sales, Athletic has established a closer
relationship with final customers. The company has
also added B2B, corporate, e-commerce and market
place department. And finally, the company started
its activities in the international market.
With its head office in Joinville, Brazil, Athletic operates its own factories
and establishes partnership for the production offitness equipments,
weights and accessories, motors and controller over the years.
It began with the production and sale of home use products, and then
expanded to equipments for hotels, condominiums, and a complete
commercial line finally.
In its portfolio, besides products with Athletic brand, the company also
created some other brands: Act! and Tecnofitness. Some years ago,
the company started the production of third-party brands (OEM) .
The Company was built not only committed to offer a complete
portfolio of products, but also services. The company always takes
care of aftersales. Athletic has a full service network and an inventory
of parts to meet the demands in warranty and out of warranty.
With a solid structure, investing heavily in technology and logistics,
Athletic innovated solutions to its customers, either beginners or
professionals. Our equipments quickly won the sympathy of millions
of consumers around the world, becoming synonymous of usability,
durability and well-being. Regarding sustainability, the company has
acted and acts as follows:
Social activities, creating a healthy work environment, social inclusion,
ideas program, labor gymnastics, free gym for employees, etc. use equipement
Economic, with production and trade of its products with a fair
competitive relationship against its competitors;
Environmental, always adapted to the current law and one of the
few companies in the fi tness segment to promote employment and
income in the heart of the Rain Forest, with its factory in Manaus, Brazil.
Today, 34 years later, our trading platform linked to technological
development capacity, production and strong brands, bring new
products to homes, hotels, clubs, gyms, etc., all over the world. Products
distributed in our own stores and more than 10,000 sales points.
A success history that is being built every day with our suppliers, with
the society, with our team of professionals and our customers that
translate our values around the world.
The quality standard that Athletic conquered and
consolidated in the market is because of technological
developments in the production of fitness equipment
and its components. The use of technology allows the
company to offer the products with more highlights,
more quality, competitive price and attractive design
for the customers.
The technological advance, however, usually does not
occur easily for any company. A lot offer is required
to be constantly updated to follow and incorporate the
evolution of technology at the industrial processes.
Athletic has been constantly attending trade shows
either in Brazil or out of the country, also investing in
partnership with machinery and materials suppliers.
Besides seeking technology where it is created,
Athletic also invests in product development. We
have a development team with great experience and
knowledge in DC motors, monitors and controllers for
treadmills and other products, and equipment such
as multigyms, bikes and elliptical bikes.
When it comes to investment, Athletic invests in staff ,
new processes, laboratories and new products. It is part
of the company strategic plan to maintain investment
in technology, to consolidate the brand as the leader
in its segment.
Disposing of methods, equipment and quality services,
Athletic has a wide network of partnerships with
domestic suppliers and suppliers in China and the
United States. We prioritize the use of local materials
and services, but globalization requires us to seek
better options when is required.
Besides the materials purchased from suppliers,
Athletic practices a vertical production, manufacturing
the main components of its products. Today, most of
the components and parts are produced by ourselves.