6 tips to maximize the usage of your gym space

6 tips to maximize the usage of your gym space

As a business person you need to remember that you need not only good equipment on your gym business. But you need also to be very strategic on what you want to do, where you want to get and the target audience you want to reach. If you need help to know what the ultimate equipment you need for gym business click here.

1. Diversify your offerings: Consider offering a variety of fitness classes that will target  different types of exercise preferences, such as yoga, HIIT, strength training, or dance classes, even swimming classes. This will attract a broader range of customers and it will help you make the most of your gym space.
2. Optimize the layout: Make sure your gym space is well-organized and optimized for efficient use. Arrange the equipment in a logical way that maximizes flow and minimizes congestion. Take a look at Athletic’s equipment catalog here. Ensure there is enough space between each piece of equipment for safe and comfortable use. Train your team on how to organize the space and make sure your team is able to teach organization habits to your customers. 
3. Create a nice atmosphere: Make sure your gym space is clean, organized, well-lit, and has good ventilation. Play music and install motivational posters to create a positive and inspiring environment to make people want to be there.
4. Offer flexible membership options: Offer different membership packages that cater to the needs of different customers, like “pay if you use”, monthly membership, or annual membership. Consider offering discounts for long-term memberships to encourage commitment. It’s possible to have package options according to the type of exercises or according to the hour of the day the person usually exercises. This way you can make the most of the space and time. 
5. Market your gym space: Use social media, influencers, exercising events and other advertising channels to promote your gym space and attract new customers. Offer promotions, referral discounts, and other incentives to encourage people to try out your gym. Social media is a very cheap way to become known in your city or region if you are strategic. Select influencers you judge are the target of your business and try a partnership.
6. Consider partnering with other businesses: Consider partnering with other businesses, such as health food stores or supplement companies, to offer package deals and promote each other’s services. People have to remember your business as reference, so if you are sponsoring exercising events in the region your business is, you will reach people who might become your customers in the future.  

Being strategic about your business is very important. But it’s also important to understand where you want to get and what is the audience you want to reach. Once you have this clear you can plan your strategies accordingly. Remember that a solid business needs planning, study and dedication. It’s no easy task to have your own business but with the right amount of study and planning you will have results in no time. 

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Author:Maria Elisa de Sousa